Increase Business Control & Gain Financial Freedom
9 steps is all it takes to build a stronger business and reclaim your life. Break free from bottlenecks and overwhelm, take back control, and finally live like a true business owner.

With Decades Of International C-Level Experience At Blue Chip Tech Companies

WHY CHOOSE BUSINESS COACHING?

+60% of SME CEOs find themselves overwhelmed and can't focus on strategic growth.

70% of SME CEOs struggle
with profitability and strategic
clarity.

CEOs who engage with a strategic sounding board are 35% more likely to drive growth.

CEOs who engage with a strategic sounding board see a 3x ROI within the first year.
.

by the daily grind of never being able to switch off
about cashflow, paying the bills or making enough sales
when your staff don't think for themselves or make daft mistakes
When you work with Cherie as your Licensed Business Coach, you get a proven system that gives you:
If your strategic plan is unclear or outdated, we’ll redefine it. Our sessions will help you rethink your market positioning to drive long-term growth.

Reduce your operational costs by up to 20% with streamlined processes that enhance productivity and velocity.

Delegating effectively is a game-changer. By rethinking your leadership approach, we can empower your team and free up your time to focus on what matters most.

Uncover new profit opportunities, aiming for a 10-15% increase in your net profit ratio. Together, we’ll explore innovative ways to boost your financial performance.

Overwhelm shouldn’t be your norm. Together, we’ll implement strategies to achieve a balanced work-life integration and reduce burnout.


If you don’t know where you’re going, you’ll never be able to get there - let alone communicate your vision to your team. Having a clear vision means you can put the right systems in place to have the amazing business & lifestyle you deserve.

If you don’t have control, you’ll spend your time putting out one fire after another. You might feel trapped in a business you can never escape. Having the right systems in place is vital for delivering day after day and gaining a predictable income.

Without clear financials and a team you trust to grow the business on your behalf, you'll never be able to exit. Whether you want to sell your business for a big profit, or you want to stay and work on it, you should do it because it's your choice - not because you're forced to.
STEP 1
Download the Roadmap & then book a call in with myself or my team to get all your questions answered.
STEP 2
Regain control of your Tech business & drive the growth by focusing on the bottlenecks and quick wins.
STEP 3
Transform your Tech or SaaS business into a highly profitable organisation you can grow, sell or step back from with less day to day involvement.

Everything in the PROFIT System has been used to grow thousands of businesses around the world & combined with.
With the guidance of your coach, the PROFIT System makes it easy to get amazing results in your Tech or SaaS business.
When people see the PROFIT System or talk to the certified coaches, they know the process will work.
As a fellow Tech CEO and Founder, I know and have lived the challenges you face first-hand and can help guide faster and improved decision-making and clear bottle-necks.
I’ve decades of leadership experience working as an entrepreneur in new areas of the business with blue-chip companies like Microsoft, Oracle, Ericsson, McKinsey and Salesforce to drive growth and profitability along with a successful entrepreneurial journey recognized in the Financial Review.
Tough business expansion leadership has taken me across UK & I, Scandinavia, Benelux, Germany, France and South Africa and to other regions in Asia-Pacific including Japan, Singapore, ANZ, China, Korea and Taiwan.
As an accredited CEO ProfitCoach, I specialize in helping mid-size Tech CEO's and business owners unlock the hidden profits and untapped opportunities in their organisations, put the best yet simple systems and processes in place to ensure everything runs smoothly, and create a long-term plan that builds a robust company and secure future to exit.
To find out more, download your free road map and see how you can apply a number of winning strategies to your business.
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At Profit Coach, we know you're the kind of CEO who wants to enjoy running a highly profitable Tech business.
But the problem is, no matter how hard you work or
successful you are, business is never smooth. Staff can't
seem to make a decision without your help, clients demand your time, suppliers are desperate to speak to you, and every single problem seems to lands on your lap.
Leading you to feel like the biggest bottleneck in the business. Always working. Or worrying about work.
And feeling highly frustrated because you can't get on top of your to-do list, let alone do the stuff that will grow the business or bring it under control.
We believe this is wrong...
Because it's this constant pressure and worry that leads to broken relationships, children growing up not knowing who their parents are and good friendships fizzling out. Worst of all, it risks the Tech or SaaS Business losing everything through burnout and ill health.
And what's the point of spending your life building a successful Tech business if you can't enjoy the results with your loved ones.
That is why our mission to ensure CEOs have the tools they need to transform their companies into smooth-running and highly profitable organisations that work without them using the PROFIT System.
Here's how it works...
The first step is to download the roadmap and then book in a call with Cherie. Cherie will ask a few questions about your situation and the problems you are experiencing.
After that you can ask any questions you have about how the PROFIT System can help your Tech business. At the end of the call, if you both feel you are a good fit, Cherie can share how you could work together to implement the Profit system that gets you the Tech business you want.
So, click the button on this page to download the roadmap and then book a call to end the cycle of being trapped in a business that takes all your time and energy.
Because we don’t want you looking back in a few years, thinking that was a waste.
Download the roadmap and book a call with Cherie right now so we can change things for the better.
Speak soon...
The 9-Step Predictable Profit Roadmap
I Will Show You Step-By-Step EXACTLY How You Can Drive More Revenue & Profit In Your Business... FAST!

Many clients report a shift in their thinking within the first month, leading to tangible business improvements within 3-6 months.
Engaging with a strategic sounding board opens up new perspectives, leading to a 35% increase in innovative solutions (2024 SME CEO Effectiveness Study).
Coaching isn't for everyone. People who have a closed mind to trying new things or always know-best, no matter the situation do not make good candidates for coaching. In order to get the best results, you need to have an open mind and actively be looking for better ways of doing things.
No, business coaching is not about telling you what to do in your business. A good coach is there to help make the difficult decisions that keep you awake at night, find the short-term opportunities that will bring in more cash, and pick the right long-term strategies that will build your business. You will always be in control of the direction of your business and what you and your team do.

Use a proven 9 Step system to turn overwhelm & overwork into a business that is a money making machine that runs itself.
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